Locally owned, The AFL Store in Central Square has recently been updated with a gorgeous new shopfront and store fit out.  You’ll find your favourite AFL gear in the store right now and receive personalised customer service from the team.

New merchandise ranges are arriving daily including a huge range of socks, guernseys, beanies, scarves and great new products like lunch boxes, backpacks, luggage tags etc.

If you have a little Auskicker at home, be sure to check out the Auskick bundle which includes a free pair of football boots when you purchase a Youth Bundle*, which has shorts, socks, and a guernsey in your chosen team colours.

* Offer is subject to stock availability.  Bundle offers differ instore.

As the leaves start to turn gold and bronze in the soft autumn sunlight, Central Square Shopping Centre is also changing. New stores are opening and old favourites are being refreshed.

Witchery has opened a beautiful new store in Ballarat and the stunning autumn/winter range is now available. Featuring soft tones of beige, brown, blues and highlighted by animal print, the range is sure to lift your wardrobe with a few key pieces. The annual #ocrf White Shirt campaign is now on and your purchase can help make a difference – visit the store to find out more about this campaign. Witchery Ballarat is located near the main entrance in Armstrong Street South on the ground floor.

Noni B is moving into a brand new store next to Suzanne Grae and will be opening very soon. In the meantime, visit the Noni B pop-up shop for some amazing bargains. You’ll find the temporary store opposite Bras N Things on the ground floor.

Valpied Shoes has received a makeover and the new store is light, open and welcoming. The store stocks shoes for any occasion by well-loved brands Diana Ferrari, Django & Juliette, Florsheim, Hush Puppies, Windsor Smith, Doc Martens and many more. The friendly team are trained to find the perfect shoe for you.  New styles are arriving daily for the autumn/winter season.

Come to life at Central Square

The long summer holidays are so wonderful to spend time with family and friends, with hot days that seem to never end, trips to the beach and the pool, ice cream treats and warm nights filled with laughter, food on the barbecue and cool sea breezes. Although the days roll by, time seems to stand still and the space between Christmas and New Year drifts lazily into the past.

All of a sudden, the realisation hits, the holidays are due to end. It’s back to work and back to school, back to deadlines and routine, back to making lunches and after school activities, watching the weeks fly by and the end of another year will be here in the blink of an eye.

Hang on to some of the relaxed holiday vibe and celebrate the return to the work/school routine with a little retail therapy.

Enjoy the freedom that the school term can bring by browsing the shops at your leisure, trying clothes on without kids nagging you, sit down for lunch and eat straight away without any disruption! Escape the oppressive heat of February and get back to you!

Come to discover Central Square Ballarat.

Meet Ema, stylish local mum and owner of Style Rebellion, a personal stylist with the skills to help you look and feel fabulous.

Who better to ask for styling tips than someone who styles for a living? During Frocktober, Ema is sharing her four key styling tips for any woman looking to find the perfect outfit to suit their shape, style and budget. This is her final piece of advice for Frocktober followers.

“Denim will never go out of fashion.

The denim jacket features heavily this season in several lighter shades. Perfect to team with a wrap dress for those cooler days and nights. The denim dress is going strong and a great casual piece for those spring days. Just Jeans, Rivers, Supre and Suzanne Grae all have great denim designs.

Remember style is individual and should reflect your own personality. Fashion is supposed to be fun, so play around with it. Always wear a smile and be confident!”

Ema is in charge of the Central Square Instagram feed for the month of October and taken on the challenge to style 31 frocks in 31 days in celebration of Frocktober. Ema’s looks will be on Instagram under the #31frocksin31days and will include spring fashion looks for young girls, teenagers, young ladies and mature ladies.

Central Square Ballarat has taken on the Frocktober cause as a fundraising effort in 2018 to help support the women of Ballarat. So many women, friendship groups and families in Ballarat have been affected by cancer and we want to engage our retailers, shoppers and local supporters to get involved as a way of raising awareness and supporting the Ovarian Cancer Research Foundation.

You can donate to Frocktober at our fundraising page.

Thank you for your support.

@centralsquareballarat @style_rebellion @ocrf

#centralsquareballarat #cometodiscover #springfashionmonth #springsummer

#31frocksin31days #frockup

#FrockUp #Frocktober2018 #31daysofchange #FrockonAustralia #FrockCancer #getfrocked

@JustJeans @RiversAustraliaOfficial @Supre_Instagram @Suzanne_Grae

Meet Ema, stylish local mum and owner of Style Rebellion, a personal stylist with the skills to help you look and feel fabulous.

Who better to ask for styling tips than someone who styles for a living? During Frocktober, Ema will share her four key styling tips for any woman looking to find the perfect outfit to suit their shape, style and budget.

“Accessories make the outfit. Stick to your usual fashion style and add an on-trend feature with the right shoe, bag or item of jewellery.

Invest in a great pair of sneakers. This fashion trend is holding fast, including wearing sneakers with suits! Spendless Shoes have a great range of sneakers to suit everyone’s style.

The strappy heel is very popular and out in array of colour this season. Making it easy to mix and match with your clothing. Valpied Shoes have got you covered this season with their new heel collection. Myer have a fantastic range of shoes, jewellery, bags and headwear for the upcoming Spring Racing Carnival. Portmans and Noni B also have a great selection of outfits perfect for racing. For the men you can’t go past Roger David and Myer. Also check the range of bags in Strandbags.

Statement earrings, another trend this spring, with bigger and bolder is better. You cannot go past Lovisa for their selection of earrings. Don’t forget the new Mimco range in Myer. ”

Ema is in charge of the Central Square Instagram feed for the month of October and taken on the challenge to style 31 frocks in 31 days in celebration of Frocktober. Ema’s looks will be on Instagram under the #31frocksin31days and will include spring fashion looks for young girls, teenagers, young ladies and mature ladies.

Central Square Ballarat has taken on the Frocktober cause as a fundraising effort in 2018 to help support the women of Ballarat. So many women, friendship groups and families in Ballarat have been affected by cancer and we want to engage our retailers, shoppers and local supporters to get involved as a way of raising awareness and supporting the Ovarian Cancer Research Foundation.

You can donate to Frocktober at our fundraising page.

Thank you for your support.

@centralsquareballarat @style_rebellion @ocrf

#centralsquareballarat #cometodiscover #springfashionmonth #springsummer

#31frocksin31days #frockup

#FrockUp #Frocktober2018 #31daysofchange #FrockonAustralia #FrockCancer #getfrocked

@Myer @SpendlessShoes @ValpiedShoes @Portmans_ @NoniBOfficial @Roger_David @LovisaJewellery @Strandbags

Meet Ema, stylish local mum and owner of Style Rebellion, a personal stylist with the skills to help you look and feel fabulous.

Who better to ask for styling tips than someone who styles for a living? During Frocktober, Ema will share her four key styling tips for any woman looking to find the perfect outfit to suit their shape, style and budget.

“The biggest trend this season is Print!

Floral, polka dots and stripes feature heavily this spring, from dresses, tops, pants and even suits. Update your wardrobe with at least one print piece. Try a floral wide leg pant, a polka dot wrap dress or a stripe blazer. The wrap dress with ruffles is very popular this season and available in floral, polka dot or stripes. Myer, Portmans and Target all have a great range of dresses, pants and blazers in print.”

Ema is in charge of the Central Square Instagram feed for the month of October and taken on the challenge to style 31 frocks in 31 days in celebration of Frocktober. Ema’s looks will be on Instagram under the #31frocksin31days and will include spring fashion looks for young girls, teenagers, young ladies and mature ladies.

Central Square Ballarat has taken on the Frocktober cause as a fundraising effort in 2018 to help support the women of Ballarat. So many women, friendship groups and families in Ballarat have been affected by cancer and we want to engage our retailers, shoppers and local supporters to get involved as a way of raising awareness and supporting the Ovarian Cancer Research Foundation.

You can donate to Frocktober at our fundraising page.

Thank you for your support.

@centralsquareballarat @style_rebellion @OCRF @Myer @Portmans_ @TargetAu

#centralsquareballarat #cometodiscover #springfashionmonth #springsummer

#31frocksin31days #frockup

#FrockUp #Frocktober2018 #31daysofchange #FrockonAustralia #FrockCancer #getfrocked

Meet Ema, stylish local mum and owner of Style Rebellion, a personal stylist with the skills to help you look and feel fabulous.

Who better to ask for styling tips than someone who styles for a living? During Frocktober, Ema will share her four key styling tips for any woman looking to find the perfect outfit to suit their shape, style and budget.

“My number one style tip is – Confidence.

No matter what you wear, if you wear it with confidence it shows and people will take notice for all the right reasons. This is why it is so important to wear the right fitting underwear. It does not matter if it is your bra or your shoes, if they are ill fitting it shows. Whether its shapewear or a matching set see a bra specialist and have it fitted properly. I recommend you have a bra fitting every six months. Myer and Bras N Things have a great range and specialise in bra fittings.”

Ema is in charge of the Central Square Instagram feed  for the month of October and taken on the challenge to style 31 frocks in 31 days in celebration of Frocktober. Ema’s looks will be on Instagram under the #31frocksin31days and will include spring fashion looks for young girls, teenagers, young ladies and mature ladies.

As well as the 31 Frocks in 31 Days challenge, Central Square is hosting Frock Up for Frocktober, a high tea fundraising event on Saturday 6 October with all proceeds going to Frocktober. A silent auction will give you the chance to bid on some fantastic items, all donated by local businesses including Supre, Lowes, Valpied Shoes, The Book Grocer and Regent Cinemas.

Central Square Ballarat has taken on the Frocktober cause as a fundraising effort in 2018 to help support the women of Ballarat. So many women, friendship groups and families in Ballarat have been affected by cancer and we want to engage our retailers, shoppers and local supporters to get involved as a way of raising awareness and supporting the Ovarian Cancer Research Foundation.

Find out more about Frocktober.

@centralsquareballarat @style_rebellion @ocrf

#centralsquareballarat #cometodiscover #springfashionmonth #springsummer

#31frocksin31days #frockup

#FrockUp #Frocktober2018 #31daysofchange #FrockonAustralia #FrockCancer #getfrocked

Style Rebellion presents 31 Frock in 31 Days!

For Ema Smith, frocking up the women of Ballarat is a challenge she’ll happily accept. With the birth of her third child, Ema had the opportunity to re-evaluate her career and pursue her passion, fashion styling. Ema is in her element as she gets behind Central Square’s “31 Frocks in 31 Days Challenge” as part of Frocktober.

Now in its 12th year, Frocktober continues to build momentum year on year, empowering women around Australia to Frock Up, Raise Funds and Frock Cancer.

Ema’s business “Style Rebellion”, helps clients find the perfect outfit to suit their shape, style and budget. “For me, Frocktober is a great opportunity to showcase the new season styles and looks for spring. I will be working closely with Central Square Ballarat and their fashion retailers using ‘real models’ to create a different look each day for 31 days,” says Ema. I’m a mother, sister, daughter, friend and a granddaughter so the fact that we are talking about and raising awareness for the Ovarian Cancer Research Foundation is really important to me.

Central Square Ballarat Marketing Manager, Kate O’Hehir says the reason the Centre has taken on the Frocktober cause in a fundraising effort in 2018 was two-fold. “So many women, friendship groups and families in Ballarat have been affected by cancer and for us to be able to engage our retailers, shoppers and local supporters to get involved as a way of raising awareness and supporting Ovarian Cancer – it’s just such a great partnership.” When Kate went looking for a fashion forward local stylist to help her curate the looks for the month of October, she looked no further than Ema.

Ema’s looks will be on Instagram under the #31frocksin31days and will include spring fashion looks for young girls, teenagers, young ladies and mature ladies. As well as the 31 Frocks in 31 Days challenge, Central Square is hosting Frock Up for Frocktober, a high tea fundraising event on Saturday 6 October with all proceeds going to Frocktober.

Follow Central Square Ballarat on Instagram to see the 31 Frocks in 31 Days Challenge.

Follow Style Rebellion on Instagram for styling inspiration.

@centralsquareballarat @stylerebellion @ocrf

#centralsquareballarat #cometodiscover #springfashionmonth #31frocksin31days

#stylerebellion #FrockCancer #Frocktober2018 #FrockonAustralia #31daysofchange #getfrocked